The industry is shifting from purely price-based competition to a high-quality development phase driven by technological innovation:
* Thermal insulation technology upgrades: Fourth-generation nano-ceramic films and fifth-generation multilayer magnetron sputtering films have become the mainstream solutions. The former does not block GPS or mobile phone signals while being oxidation-resistant; the latter achieves a balance between high thermal insulation and high light transmittance through infrared reflection – representative technologies include Weigu XIR.
* Intelligence and customization: AI-powered film cutting technology has become widely adopted, enabling precise, vehicle-specific cutting for over 300 mainstream vehicle models, reducing the risk associated with manual cutting operations, and enhancing installation efficiency and fit accuracy.
* Functional integration: Window films are no longer solely focused on thermal insulation but also emphasize low reflectivity, high-definition visibility, and signal compatibility (particularly for the intelligent driving assistance systems of new energy vehicles); PPF films are evolving toward integrated solutions featuring self-healing properties, resistance to yellowing, and customizable color modification.
